Kaela Graham
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Julep Beauty

Branding, Digital Marketing, Packaging

Seattle-based Julep Beauty proudly infuses its “tech startup DNA” with the latest beauty innovations while empowering women to explore outside their comfort zones, to experiment without judgment -- to be BRAVE PRETTY.

I worked as a full-time designer & illustrator at Julep for 2 years. This place is where I learned all about the beauty business in a start-up culture. I left with a ton of experience, knowledge, grit... and some amazing friends. I was also an occasional hand model.

Holiday 2015 Packaging

Holiday 2015 Packaging

I was the packaging designer on this project and assisted the Creative Director with coming up with the direction (colors, fonts, styling).

Promo Example

Promo Example

For this particular Mystery Box, I had the opportunity to be the Art Director. I worked with the photographer and model to get all of the imagery needed for this promotion. 

Long Weekend Eyeshadow Palette

Long Weekend Eyeshadow Palette

This was a limited-edition eyeshadow palette that launched in the Spring. I illustrated the artwork as well as designed the packaging for print.

Secondary Logo

Secondary Logo

I created a secondary logo that locks up with "Julep" for their monthly polish subscription "Julep Maven".

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Resort Collection Packaging Illustration

Resort Collection Packaging Illustration

Stylized illustration capturing four distinctly different styled women in their bathing suits, which are die-cut windows that frame the different colors of polish inside.

Animated Gif Promo Sample

Animated Gif Promo Sample